National Frontline Worker Recruitment Campaign

Published on: September 18, 2022

Responding to the historic shortage of transit workers around the country, the FTA-supported Transit Workforce Center (TWC) has created a campaign toolkit to support the public transportation industry with innovative, site-specific approaches to meet the critical challenge of recruiting workers, especially bus operators and maintenance workers.

ConnectingMyCommunity: The National Transit Frontline Worker Campaign Toolkit provides a wealth of resources for transit agencies and communities to tailor for their needs.

The toolkit features tips and strategies developed by TWC in consultation with public transit stakeholders, including transit agencies, labor unions, frontline workers, industry associations, and community-based and workforce development organizations. Materials include advertising templates with graphics and messages designed to be customizable by agencies, especially those with limited resources. To further support the development and execution of effective recruitment campaigns, the toolkit includes a library of videos and other advertising used by agencies across the country, case studies on successful recruitment strategies, and recruitment-related research and reports.

Transit Workforce Center
ConnectingMyCommunity Toolkit
FTA Workforce Development Initiative

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